How the Pandora bracelet charmed the capital

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    fac vory
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    How the Pandora bracelet charmed the capital

    They say that in London, you’re never more than three feet away from a Pandora charm pandora charms online sale . At least that’s what they should say, so ubiquitous is this charming phenomenon. What’s most remarkable about this is the fact that the charm bracelet’s biggest ambassador landed on UK shores only seven years ago.

    In that short time, Pandora pandora charm bracelets has opened 220 stores and decorated countless wrists with sterling silver bracelets laden with charms shaped like hearts, cupcakes and daisies. Now the brand has come to count the UK as its second biggest market behind the US. And while Pandora is not alone in its charm offensive, it is to the charm bracelet what Ikea is to flat- pack furniture.

    But what is it about this brand, a company that’s joined by a host of competitors in dominating the affordable jewellery market, that has charmed the capital — and in fact, the entire country — into lining their jewellery boxes with London buses and sterling silver teapots?

    But Pandora’s charmed pandora gift sets existence was no intentional one. In fact, the company — founded in Copenhagen in 1982 by husband and wife Per and Winnie Enevoldsen — began life by creating rings. The idea for a bracelet was hatched years later when the brand’s small team of sales people noticed that customers were buying necklaces laden with pendants and wrapping them around their wrists instead. In 2000, Pandora’s charm bracelet was born.

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